Tag: Independence Day: Resurgence

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Destroy All Monsters: Movie Brands Are Ads, Not Outcomes

Jun 29, 2016

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by

tederick

in Destroy All Monsters

Independence Day Resurgence had all the makings of a mega-hit (in North America, at least): apocalyptic action, big(ish) returning stars, and most importantly in terms of what properties have netted huge returns in this decade, a nostalgia-friendly recognizable brand. So why did it crash and burn?